5 Ways to Market Your Real Estate Business
Author: Shannon Ensor
Source: ezinearticles.com
There are many ways to go about marketing your real estate business. The following are the top 5 ways that I have found to be essential to my marketing campaign. Take the time to create a campaign that includes elements from each of these proven methods.
Print advertising
Marketing is visual. People believe what they can see with their own eyes. Take some time to create a powerful print advertising campaign. Print advertising materials include flyers for listings, just-listed cards, business cards, letterhead and more. If you aren’t the creative type, then it might be worthwhile to hire a local advertising company to create materials for you. There are even local companies that will manage your print advertising campaigns for you, and mail out the media at intervals that you determine. Set it up once, and you’re done!
Social networking
Your friends are your warm market. I have read books that say that by the time you are 30 years old, you already know thousands of people. If you haven’t got into the social networking game already, it would behoove you to do so. Start a Facebook, LinkedIn, and Twitter account immediately and start building your social networking presence. Build a strong profile and start adding friends, and you’ll be amazed at how quickly you can build a database of potential clients. People like to see what other people they know are doing, and this is a great way to market yourself and show people what you have going on in your life and your business.
Internet marketing
Studies have shown that people are using the internet to search for real estate now more than ever. National real estate companies promising the latest and greatest ways to find homes are popping up left and right. Get your piece of the internet-marketing pie today! Create a website and showcase your skills and areas you work. This will greatly improve your company’s credibility and add as a powerful means to marketing yourself.
Organizations
Join an organization! Get to know people. If you are in the real estate business, you are in the people business! Think about your hobbies and what you enjoy doing, and find a local organization or charity to join. This is a great way to meet new people and build a database of clients.
Referrals
Referrals are a must for any successful real estate business. Take the time to market yourself to your current clients by asking for referrals as often as you can. It is much easier to earn a new client’s business when you have been referred to them by someone they trust. Treat your referrals with the highest of regards, and if you earn their business, you will also earn their referrals.
Take the time to create a marketing plan that includes Print Advertising, Social networking, internet marketing, organizations and referrals. Master the effective use of these 5 ways and watch your business grow!
Shannon Ensor is a licensed REALTOR in Austin Texas, specializing in residential real estate. Her site, ShannonMovesYou.com, offers comprehensive real estate information for buyers and sellers, including free search tools for Austin homes for sale. Shannon is the founder of an Austin real estate team comprised of Austin’s top REALTORS.
This entry was posted on Friday, January 15th, 2010 at 9:58 pm and is filed under real estate. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.