Author: Shannon Ensor
Source: ezinearticles.com

There are many ways to go about marketing your real estate business. The following are the top 5 ways that I have found to be essential to my marketing campaign. Take the time to create a campaign that includes elements from each of these proven methods.

Print advertising

Marketing is visual. People believe what they can see with their own eyes. Take some time to create a powerful print advertising campaign. Print advertising materials include flyers for listings, just-listed cards, business cards, letterhead and more. If you aren’t the creative type, then it might be worthwhile to hire a local advertising company to create materials for you. There are even local companies that will manage your print advertising campaigns for you, and mail out the media at intervals that you determine. Set it up once, and you’re done!

Social networking

Your friends are your warm market. I have read books that say that by the time you are 30 years old, you already know thousands of people. If you haven’t got into the social networking game already, it would behoove you to do so. Start a Facebook, LinkedIn, and Twitter account immediately and start building your social networking presence. Build a strong profile and start adding friends, and you’ll be amazed at how quickly you can build a database of potential clients. People like to see what other people they know are doing, and this is a great way to market yourself and show people what you have going on in your life and your business.

Internet marketing

Studies have shown that people are using the internet to search for real estate now more than ever. National real estate companies promising the latest and greatest ways to find homes are popping up left and right. Get your piece of the internet-marketing pie today! Create a website and showcase your skills and areas you work. This will greatly improve your company’s credibility and add as a powerful means to marketing yourself.

Organizations

Join an organization! Get to know people. If you are in the real estate business, you are in the people business! Think about your hobbies and what you enjoy doing, and find a local organization or charity to join. This is a great way to meet new people and build a database of clients.

Referrals

Referrals are a must for any successful real estate business. Take the time to market yourself to your current clients by asking for referrals as often as you can. It is much easier to earn a new client’s business when you have been referred to them by someone they trust. Treat your referrals with the highest of regards, and if you earn their business, you will also earn their referrals.

Take the time to create a marketing plan that includes Print Advertising, Social networking, internet marketing, organizations and referrals. Master the effective use of these 5 ways and watch your business grow!

Shannon Ensor is a licensed REALTOR in Austin Texas, specializing in residential real estate. Her site, ShannonMovesYou.com, offers comprehensive real estate information for buyers and sellers, including free search tools for Austin homes for sale. Shannon is the founder of an Austin real estate team comprised of Austin’s top REALTORS.

Author: Linda S Reynolds
Source: ezinearticles.com

In addition to email marketing, print marketing can also be effective when looking to boost your conversion rates. But, when combined, your conversion rates will go through the roof. So, how do you get started, and what follow up materials should you leverage?

Open Houses

When individuals visit your open houses, require them to sign-in. This is a great way to capture leads for your real estate business. Create either a sign-in sheet or book, requesting visitors to list their home address, phone number, name and email addresses. Within a week of their visit, send a hand written note thanking them for stopping by. Because consumers receive so much junk mail on a weekly basis, a hand written note is more likely to be opened. Be sure to include your card or a magnet card, giving the lead your contact information.

Property Closings

Once you have successfully completed a property closing with a client, be sure to send a personalized thank you note. In addition to thanking the individual or family for working with you as their agent, be sure to request their feedback. Satisfied clients are not only often repeat clients, but they are the most likely to offer referrals. You can include a short written survey and a self-addressed stamped envelope, or you could even create an easy, short online survey.

Referrals are the best kind of lead. Not only are they inexpensive to generate, they often have the highest overall conversion rates. Therefore, in addition to requesting feedback, you also want to follow up with your current client base, requesting referrals immediately following a closing and several times throughout the next year.

Flyers

Another great technique is to update your current lead list with updated listings that may be of particular interest as they become available. While you don’t want to overload your leads or even prior customers with marketing material, if you come across a property that closely matches their requests, be sure to send it to them, either via an email link or through the mail in the form of a flyer.

Marketing is the number one reason in which most real estate agents don’t achieve their desired results. So, it should be the task in which you focus the most time and energy on. When you leverage the above print marketing techniques with automatic email techniques, you will increase your opportunities for lead conversion. And enhanced lead conversion will lead to increased revenues for your business.

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Linda Reynolds is a licensed real estate broker in the state of Florida. She also teaches other real estate agents how to build their internet presence. To find out more visit Real Estate Agent Survival Kit